To introduce Armand de Brignac to the Singapore market, Gesar De Ling developed a 360° brand introduction event and roll-out strategy. Armand de Brignac’s official Singapore launch took place during the popular F1 Grand Prix week at a local iconic venue: The Marina Bay Sand’s rooftop bar, CÉ LA VI. Using the Ace of Spades’ signature symbol and image recognition technology, Gesar de Ling created a unique and immersive mobile augmented reality experience for guests at CÉ LA VI. Enabling guests to connect and engage with the brand by unlocking exclusive and tailor made content. As a result, Gesar de Ling is now integrated with Singapore’s exclusive importers of the Ace of Spades’ brand, maintaining daily strategic dialogue and localized attention and delivery of all branding needs within Singapore.
Creative Direction Branding & Identity Experiential Design